What value do you place on a museum visit, that is free of charge, and yet depends on donations to support its running costs? Will increasing the visibility of the museum’s donation cases, increase the frequency of donations, or even the amount donated?
Evidence indicates that the presence of flowers inclines people to be more generous. Growing Donations covered the V&A’s Grand Entrance donations case with one hundred yellow and white roses, each flower head in a glass test tube, in order to trial this theory around charitable giving and cultural value.